{"id":10419,"date":"2023-03-10T14:36:13","date_gmt":"2023-03-10T13:36:13","guid":{"rendered":"https:\/\/abacapress.com\/press\/?p=10419"},"modified":"2023-03-10T14:36:13","modified_gmt":"2023-03-10T13:36:13","slug":"interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image","status":"publish","type":"post","link":"https:\/\/abacapress.com\/press\/interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image\/","title":{"rendered":"L\u2019INTERVIEW – Caroline Pochoy, iconographe \u00e0 l\u2019agence ABACA : \u201cFaire davantage de p\u00e9dagogie autour de la culture de l\u2019image\u201d"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]Cette semaine, nous vous invitons \u00e0 d\u00e9couvrir Caroline Pochoy, notre iconographe depuis le mois d\u2019octobre 2022. A 40 ans, Caroline joue son r\u00f4le, central pour l\u2019agence, avec pr\u00e9cision, rigueur, mais aussi avec une bonne humeur communicative : portrait.
\n<\/strong><\/em>[\/vc_column_text][vc_empty_space][vc_single_image image=”10445″ img_size=”240×360″ alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1555495043803{padding-top: 30px !important;}”][vc_column][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#e31023″][vc_empty_space][vc_column_text]Elle a rejoint l\u2019agence il n\u2019y a que quelques mois, pourtant, c\u2019est comme si elle avait toujours \u00e9t\u00e9 l\u00e0 : Caroline Pochoy, iconographe de l\u2019agence ABACA, on te laisse la parole !
\n<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1555495043803{padding-top: 30px !important;}”][vc_column][vc_column_text]\n

La photographie, une histoire de famille
\n<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_separator color=”custom” border_width=”5″ el_width=”20″ accent_color=”#e31023″][vc_column_text]Entre Caroline Pochoy et l\u2019image, la photo, c\u2019est une histoire qui ne date pas d\u2019aujourd\u2019hui : \u201cMa tante \u00e9tait iconographe, c\u2019est donc un m\u00e9tier que j\u2019ai connu tr\u00e8s jeune, une position qui m\u2019a tout de suite passionn\u00e9e\u201d. Apr\u00e8s des <\/span>\u00e9tudes en esth\u00e9tique, de la photo bien s\u00fbr,<\/span> cette Parisienne entre vite dans l\u2019univers des agences photos. Elle encha\u00eene les <\/span>stages, CDD et CDI, <\/span>d\u2019abord en vente d\u2019archives puis dans la production et la communication, avant de passer \u00e0 son compte, avec le monde de l\u2019\u00e9dition comme sp\u00e9cialisation : \u201cCa m\u2019a toujours fait r\u00eaver d\u2019avoir mon nom dans un livre\u2026\u201d<\/span><\/p>\n

\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1555495043803{padding-top: 30px !important;}”][vc_column][vc_column_text]\n

Iconographe, un poste central pour l\u2019agence<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_separator color=”custom” border_width=”5″ el_width=”10″ accent_color=”#e31023″][vc_column_text]Apr\u00e8s plusieurs ann\u00e9es en freelance, Caroline fait le choix de rejoindre l\u2019agence ABACA en octobre 2022 en tant qu\u2019iconographe. Tr\u00e8s vite, elle est surprise par les champs d\u2019actions et la diversit\u00e9 des reportages de l\u2019agence : \u201cOn imagine a priori que le fonds ABACA se limite au people : oui, il y en a, et c\u2019est une des forces de l\u2019agence, mais il n\u2019y a pas que cela, loin de l\u00e0 m\u00eame !\u201d. Par cons\u00e9quent, sa t\u00e2che est grande : elle est le relai externe de l\u2019agence aupr\u00e8s des soci\u00e9t\u00e9s de production audiovisuelle (des \u00e9missions d\u2019information ou de divertissement, aux documentaires unitaires ou s\u00e9riels), mais aussi, avec ses coll\u00e8gues, des titres de presse, et des maisons d\u2019\u00e9dition bien s\u00fbr, et ce chaque jour, chaque semaine, chaque mois, selon l\u2019interlocuteur et ses d\u00e9lais de bouclage.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1555495043803{padding-top: 30px !important;}”][vc_column][vc_column_text]\n

Le bon iconographe est curieux, polyvalent, adaptable
\n<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_separator color=”custom” border_width=”5″ el_width=”10″ accent_color=”#e31023″][vc_column_text]En interne, Caroline est en lien avec tous les acteurs de l’agence : la r\u00e9daction, l\u2019\u00e9ditorial, les agents partenaires, le commercial, la compta, le corporate, la communication…. Cet aspect transverse n\u2019est qu\u2019une des qualit\u00e9s n\u00e9cessaires pour faire une bonne iconographe selon elle : \u201cIl faut \u00eatre curieux, avec la volont\u00e9 de comprendre des besoins \u00e9ditoriaux divers et de proposer le bon reportage, la bonne photo aux bonnes personnes , sur tous les sujets, du people \u00e0 la mode,aux portraits de dirigeants, l\u2019animalier, la politique\u2026 La polyvalence est requise, l\u2019adaptabilit\u00e9, le fait de savoir jongler entre les diff\u00e9rentes contraintes des interlocuteurs, c\u2019est important \u00e9galement.\u201d<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1555495043803{padding-top: 30px !important;}”][vc_column][vc_column_text]\n

\u201cL\u2019image a un r\u00f4le p\u00e9dagogique\u201d<\/strong><\/span><\/h2>\n

 <\/p>\n[\/vc_column_text][vc_empty_space][vc_separator color=”custom” border_width=”5″ el_width=”10″ accent_color=”#e31023″][vc_column_text]Pour Caroline, sa mission s\u2019imbrique \u00e0 celle des autres et inversement : \u201cVu de l\u2019ext\u00e9rieur, on pense \u00e0 tort qu\u2019une agence photo n\u2019est qu\u2019un \u201cportail\u201d entre les photographes et les diffuseurs. Mais il y a des expertises \u00e0 l’\u0153uvre \u00e0 chaque \u00e9tape chez ABACA, du choix du photographe, du sujet et de l\u2019axe, \u00e0 l\u2019\u00e9diting, la diffusion, la vente, le suivi de parution \u2026 On n\u2019imagine pas tout ce qu\u2019il y a autour, c\u2019est un travail d\u2019\u00e9quipe !\u201d. <\/span><\/p>\n

Et quand on lui demande ce que l\u2019on peut lui souhaiter pour la suite, Caroline a jou\u00e9 tout de suite collectif, sa vision est macro plus que micro : \u201cA mon niveau, j\u2019aimerais faire davantage de p\u00e9dagogie autour de la culture de l\u2019image et de la reconnaissance de ce monde professionnel. L\u2019image n\u2019est pas qu\u2019une surface d\u00e9corative, le choix de telle ou telle photographie dit beaucoup de choses. Il y a, et pas uniquement chez les plus jeunes, une banalisation de la valeur de l\u2019image, une m\u00e9connaissance de ses enjeux \u00e9ditoriaux, culturels mais aussi commerciaux ou juridiques. En tant qu\u2019agence, ABACA, et je m\u2019inclus dedans, peut jouer ce r\u00f4le p\u00e9dagogique, garant et moteur de cette culture.\u201d<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” parallax=”content-moving” css=”.vc_custom_1622460729414{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #000000 !important;}”][vc_column][vc_column_text css=”.vc_custom_1666172064270{padding-right: 20px !important;}”]\n

\n

Vous avez envie de discuter avec ABACA ? N\u2019h\u00e9sitez pas \u00e0 nous contacter > ICI<\/a>\u00a0<<\/em><\/p>\n

https:\/\/abacapress.com\/<\/span><\/em><\/a><\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_facebook][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Cette semaine, nous vous invitons \u00e0 d\u00e9couvrir Caroline Pochoy, notre iconographe depuis le mois d\u2019octobre 2022. A 40 ans, Caroline joue son r\u00f4le, central pour l\u2019agence, avec pr\u00e9cision, rigueur, mais aussi avec une bonne humeur communicative : portrait.<\/p>\n","protected":false},"author":19,"featured_media":10443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[67,66,68],"class_list":["post-10419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-iconographe","tag-interview","tag-metier"],"yoast_head":"\nL\u2019INTERVIEW - Caroline Pochoy, iconographe \u00e0 l\u2019agence ABACA : \u201cFaire davantage de p\u00e9dagogie autour de la culture de l\u2019image\u201d - Abaca Press<\/title>\n<meta name=\"description\" content=\"Nous vous invitons \u00e0 d\u00e9couvrir Caroline Pochoy, iconographe pour ABACA, qui joue un r\u00f4le central pour l\u2019agence : portrait.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abacapress.com\/press\/interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019INTERVIEW - Caroline Pochoy, iconographe \u00e0 l\u2019agence ABACA : \u201cFaire davantage de p\u00e9dagogie autour de la culture de l\u2019image\u201d\" \/>\n<meta property=\"og:description\" content=\"Nous vous invitons \u00e0 d\u00e9couvrir Caroline Pochoy, iconographe pour ABACA, qui joue un r\u00f4le central pour l\u2019agence : portrait.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abacapress.com\/press\/interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image\/\" \/>\n<meta property=\"og:site_name\" content=\"Abaca Press\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T13:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abacapress.com\/press\/wp-content\/uploads\/2023\/03\/Sans-titre.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martin Tran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Diverto, le nouveau mastodonte de la presse TV, choisit Abacapress comme partenaire photo principal\" \/>\n<meta name=\"twitter:description\" content=\"Pour accompagner son lancement d\u00e9but 2023, le nouvel hebdo TV Diverto s\u2019accompagne de l\u2019agence ABACA pour ses contenus photographiques.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/abacapress.com\/press\/wp-content\/uploads\/2023\/02\/bon-diverto.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Tran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abacapress.com\/press\/interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image\/\",\"url\":\"https:\/\/abacapress.com\/press\/interview-caroline-pochoy-iconographe-abaca-faire-davantage-pedagogie-culture-image\/\",\"name\":\"L\u2019INTERVIEW - 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